MenuFR

Capabilities / 01

Brand & Identity

Give your business a clear and recognisable expression.

From positioning to the visual system, we make assets your team can use over time.

Let’s discuss your brand
Two business cards on a pink background: one navy with an embossed signature, one white with a name, a QR code and the same signature.Front of the loyalty card: green ground with organic shapes, line drawings of food, the word RESTAURANT in the centre.Two overlapping door hangers, one gold and one brown, with a radiating motif, room service messages and the name Auralis Hotel.

When this helps

  • Launching a new business
  • Clarifying an offer
  • Bringing a fragmented brand together

What we can design

  • Positioning
  • Naming
  • Visual identity
  • Brand system
  • Guidelines
  • Digital applications
  • Art direction

Useful deliverables

  • Brand principles
  • Logo and marks
  • Typography and colour
  • Visual components
  • Usage rules
  • Digital versions

Brand objectsObjects that carry an identity.

Flip the cards.

Two green loyalty cards standing against a dark wall: the back with its stamp circles, the front illustrated with line drawings of food.

Loyalty card

One pattern, two faces and a motion piece for a restaurant card.

Internal exploration

Two business cards on a pink background: one navy with an embossed signature, one white with a name, a QR code and the same signature.

Business card

A handwritten signature turned into an identity: embossed on the front, detailed on the back.

Internal exploration

An identity grounded in real use

We start with your business, audiences and use cases. The identity can stand alone or extend into a website or digital product.

Two overlapping door hangers, one gold and one brown, with a radiating motif, room service messages and the name Auralis Hotel.

Auralis, internal exploration

A hospitality identity carried into the objects of a stay: key card, door hangers, linen and bottles.

View the exploration

A clear brief or a problem to untangle?

Let’s discuss your brand